Our Team

Our experienced team of highly qualified and motivated individuals strive for customer service excellence. We keep abreast of new trends, policies and procedures. We are here to assist you.

Team Photo

Fiona Jeff

Managing Principal & CPA Accountant

Fiona is a CPA certified accountant, passionate about helping people and businesses reach their financial and lifestyle goals. 

Fiona stated her career in accountancy in 1993 whilst also operating a small retail business.  In 2006 Fiona completed her CPA and took over Quality Accounting ownership and management from her father Denis.

As a business owner in both retail industry and professional services, she has seen the business and accountancy sectors change significantly. Quality Accounting has embraced online accounting lodgements and software ensuring efficiency and cost savings for clients. This has also facilitated the remote servicing of clients in Sydney, Brisbane and Perth.

Fiona also offers clients financial planning support and business management advice. The rise of Self-Managed Super Funds sees Fiona currently undertaking her SMSF Specialist Accreditation which will further extend her capacity to meet client's needs.

With more than 20 years' experience, Fiona is results-orientated with broad experiences including accounting of complex transactions such as mergers and acquisitions, as well as divestments. Fiona's high attention to detail recently saw a successful client's business be brought out by a multi-national, who still retains Quality Accounting for their accounting needs in Australia.

Fiona was also instrumental in researching the technical and compliance requirements on a book relating to how to build wealth in a Self-Managed Super Fund.  This gave her an opportunity to highlight her technical skills and financial analysis abilities to ensure the books integrity from a compliance perspective.

Fiona has consistently and effectively delivered accounting services that enhance her client's purpose and profitability, exampled by maintaining long term client relationships that were founded in the first generation of the business. The business has also grown from a team of 3 to over 10 staff members.

Fiona is passionate about the pioneering spirit of business owners and entrepreneurs and enjoys working with ambitious motivated people.

Ask Fiona about . . .

  • Forecasting and managing your cashflow
  • Effective tax minimisation through structuring
  • Tax Compliance and financial reporting
  • Accounting software solutions for your business
  • How to maintain records for your business
  • SMSF compliance assistance
  • Estate planning considerations


  • FNS50611 Diploma of Financial Planning - Pinnacle Financial Services Academy
  • Accounting Advanced Diploma - TAFE
  • AFM212 Management Accounting - University of New England
  • CPA Australia Membership Certificate
  • Bachelor of Financial Administration - University of New England
  • Certificate of registration of Tax Agent - Australian Government Tax Agent Board

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Denis Jeff

Principal & CPA Accountant

Director of Quality Accounting, Denis brings a wealth of experience of over forty years to our team. Denis started his career as a trainee accountant, and in the early 70's he accepted a research position as Budget research & analysis officer at the University of NSW. Then he went onto teaching accounting & law at TAFE. During this time he specialised in Company accounting & Company Law. He brought his first accounting business in 1976 and saw his business expand to 3 partners. Whilst running his own accounting firm, Denis also lectured in the Computing Science Degree Course at the University of Technology.

In 1984 Denis sold his stake in the accounting firm he built in Sydney and moved to Coffs Harbour for a sea change. At this time Denis honed his passion and expertise in Small Business. For 17 years Denis was the Managing Director of Coffs Harbour Blinds and Awnings. During this time he grew the business from 13 staff to 35 and expanded the local business to a regional supplier with an enviable reputation.

In 1987 whilst managing Coffs Harbour Blinds and Awnings, Denis also opened a small accounting practice in Toormina, which saw a number of his Sydney clients continue their accounting arrangements with Denis. A trail blazer in providing remote accountant services, Quality Accounting still has clients that have been with the business for over thirty years. Denis is still very active in the business, however has transferred the management of Quality Accounting to his business successor and daughter, Fiona Jeff in 2006. Today Quality Accounting is a successful multi-generational firm with over 10 dedicated staff.

Ask Denis about . . .

  • Tax effective business structures
  • Tax minimisation
  • Operating self-managed superannuation funds
  • Estate Planning


  • Graduate Diploma Financial Planning – Deacon University
  • Registered Auditor – ASIC
  • Technical Teaching (Accountancy & Law) – Sydney Teachers College
  • Associate of the Australian Society of Certified Practicing Accountant
  • Bachelor of Commerce in Accounting – University of NSW

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Jayne Smith

Senior Accountant

Jayne has over 10 years' experience providing accounting, taxation and business advisory services to clients in a variety of industries, including hospitality, manufacturing, construction and professional services. Most recently, Jayne has been working with trustees of SMSF and enjoys helping clients administer and manage SMSF compliance. Jayne has a strong client service focus providing practical solutions to help clients meet their goals.

Jayne believes in continuous education and has improved her skills and development in the accounting profession over the last decade while raising her family. Most of her spare time is spent studying online at the University of New England, spending time with family, helping with the local sporting clubs and playing tennis.

Ask Jayne about . . .

  • Accounting & Taxation
  • Superannuation & SMSF compliance
  • GST & Payroll
  • Small business advice
  • Accounting software MYOB, Quicken & Banklink


  • Bachelor of Business (Accounting) – Southern Cross University
  • Graduate Certificate Professional Accounting – University of New England
  • Master of Commerce Professional Accounting – University of New England
  • Member of the Institute of Public Accountants
  • Registered BAS Agent
  • Justice of the Peace

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Michelle Cerdan

Assistant Accountant

Recipient of the Institute of Public Accounting top student award in 2015, Michelle has been an integral member of the Quality of Accounting team since 2013. With previous experience in the retail industry Michelle, enjoys helping her clients with their accounting needs, particularly business clients. With an eye for detail Michelle is passionate about every aspect of accounting.

Ask Michelle about . . .

  • Preparing Tax Returns
  • Rental schedules
  • Preparing BAS and IAS


  • Advanced Diploma of Accounting
  • Associate Member of the Institute of Public Accounting

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Simonne Wren

Assistant Accountant

Simonne has been a member of our team since 2006 and provides multi level assistance to our accountants and management.  Simonne assists with the preparation of business activity statements, financial statements and taxation returns for our clients, as well as being the gate keeper to the ATO, ensuring all systems are updated each year with the ATO changes. In addition, Simonne is responsible for all registration requirements including assisting clients with registering new businesses, companies, trusts and self-managed superannuation funds.

Ask Simonne about . . .

  • Business Activity Statements
  • Personal and sole trader tax returns
  • Setting up of a company or trust
  • Registering a business name
  • Small business ABN registrations


  • Certificate III in Financial Services
  • MYOB & Banklink Training
  • Corporate Secretarial Services

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Jennie Thompson

Assistant Accountant

Jennie's career in accounting commenced 2006 and she has been working at Quality Accounting since 2008. With a particular interest in working with small business, Jennie has an understanding of business compliance issues faced by small business, and can handle all off the shelf accounting packages.

Ask Jennie about . . .

  • Accounting & Taxation
  • GST & Payroll
  • Accounting software MYOB and Banklink


  • Diploma of Accounting - OTEN
  • Advanced Diploma of Accounting - OTEN

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Caroline Church


Caroline joined the Quality Accounting team in 2008 and brought with her many years of experience in business administration. Today Caroline efficiently processes clients tax returns, ASIC and client reports. Caroline oversees all paperwork in the office and is our administration go to.

Ask Caroline about . . .

  • ASIC support
  • ATO lodgements
  • Business administration support

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Wendy Coleburn


Wendy is part of our elite admin team. Well versed in all administration tasks, Wendy prides herself on working as part of a team and getting work done for clients in the most effective and efficient manner.

Ask Wendy about . . .

  • Business systems
  • Administration and accounting support
  • Billing and Accounts

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    Mardi Davies


    Mardi is the face at reception who greets you, and the voice answering your call, her happy disposition is contagious. Mardi is here to assist all our client enquiries and support our team to meet your needs. She coordinates our office communication and manages all team members meetings. Mardi will ensure you receive the highest level of customer service at all times.

    Ask Mardi about . . .

    • Who to talk to at Quality Accounting about your needs

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    Our Promise

    Our Promise

    Your Outcomes

    Your Outcomes


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